After contemplating my thoughts on Apple’s new baby – the iPad, I’ve came to a conclusion. This device could possibly spell the end to the traditional laptop. Apple is branding this product as the “third” device, after our computer and cellphone. Notice that they did not specify what type of computer.
The iMac is Apple’s flagship [...]
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Google Caffeine Just new Infrastructure
As with other SEO and Online Marketers, I am eager to finally see what Google’s next “Major” algorithm update has in store. However, I expect this update to underwhelm, and act more as a new infrastructure for future updates. As usual, Google is a patient company that does not jump on the latest “trend”, instead it calculates its next move to ensure that it will be seen as an innovator, not a follower (see: Yahoo, Micorsoft).
With that said, Google cannot wait any longer. Times are changing, and if the company wants to keep the innovator label than it needs to embrace all of the innovation around it. Yes, I’m talking about Twitter.
Twitter is still a “niche” form of media. It is fully embraced by the masses, but is not quite there yet as far as being a fast and reliable way to find information. It is capable of being that, but isn’t there yet. Why not? Because Google hasn’t embraced its capabilities… yet.
With Caffeine, Google is polishing up its infrastructure and getting ready to deliver some tweets into its SERPs. Caffeine is already reportedly at least 3 times faster then Google’s current algorithm, and is capable of providing real-time results. Recent press has already reported that Twitter is in talks to sell data to Google and Microsoft, and I expect that this deal will follow through.
This could get interesting. As I said, Google is an innovator. Do not expect them to simply provide tweets as a sub-listing under a brands SERP. I expect them to fully change the game, and with Caffeine, they might just do so.
The beginning of it all
Well, this is it. I have caved in and created a “personal” website. Inevitable from the start, as an online marketer. I knew that this was coming, since personal branding is the most important piece of online marketing. Who’s going to tell people about yourself, if you won’t? Nobody. My hesitations have also been due to the fact that everyone claims to be an expert. I am not. Nor do I want to be. I am me, and I am still figuring it out. I look forward to learning from everyone in my field, and hope that this project helps them learn a little about me.
