With that said, Google cannot wait any longer.  Times are changing, and if the company wants to keep the innovator label than it needs to embrace all of the innovation around it. Yes, I’m talking about Twitter.

Twitter is still a “niche” form of media. It is fully embraced by the masses, but is not quite there yet as far as being a fast and reliable way to find information.  It is capable of being that, but isn’t there yet. Why not? Because Google hasn’t embraced its capabilities… yet.

With Caffeine, Google is polishing up its infrastructure and getting ready to deliver some tweets into its SERPs. Caffeine is already reportedly at least 3 times faster then Google’s current algorithm, and is capable of providing real-time results. Recent press has already reported that Twitter is in talks to sell data to Google and Microsoft, and I expect that this deal will follow through.

This could get interesting. As I said, Google is an innovator.  Do not expect them to simply provide tweets as a sub-listing under a brands SERP. I expect them to fully change the game, and with Caffeine, they might just do so.